You may or may not have realize this but when you started blogging you became a a sort of marketing salesperson. Why do I say this? Simple. You had to promote your blog in order to generate any sort of readers. And if you didn't? Well your blog is most likely dead by now or have only a couple of people actually reading it. Like maybe one or two people stumble upon your blog every couple of days. Even if you write very good, wonderful, great contents. Because how is anyone going to read your great content if they do not know about it? I say this because a lot of newbie bloggers and even some older blogger sees a blog in the same niche as them without very good content as what they wrote but is very popular and they wonder how? How can such a blogger make it when their stuff is less then what the other blogger asking the question wrote . These bloggers says to themselves "Even though I tried hard and came up with a great content, Why am I barely on any reader radar? Why can't they see my work is better? Are people, the readers, not smart or something?"
Well am here to tell you that no. The readers are not dumb or slow or anything of the sort. It is you there problem lies with, you the blogger. You see you are not selling yourself to your readers, nor placing yourself on their radar. So how can you expect them to know about you or your content? They are not going to! Ask yourself this question. "Do I know about blogs that I have never seen or heard about from others before even if they might exist?" And the answer to that question is most likely no. So how are your readers going to know about your blog without promotion? They are not. Now you are asking yourself. "How do I promote my blog? What do I do?"
Well I am here to help you and to do that am going to tell you something and that something is....
- Personal selling is absolutely essential in the world of blogging. Without selling yourself and your blog you will get no where.
Which brings us to the next thing that most bloggers do not take into consideration and that something is....
- Good bloggers do not just try to sell,promote, to the reader but rather they try to help the reader receive something of value from their blog -by understanding their readers needs and what their blog advantages and disadvantages are. Which means bloggers need to take into consider what their blog target for readers are. Because not everyone is going to be your reader. In order words who will be reading your blogs, why are they reading your blogs and where can they be found? Become your reader to find your reader.
That is all for today. Thanks for reading. Until next time.
No comments:
Post a Comment